Roger Ebert

Roger Ebert has always been one of my favorite movie critics and modern writers. Having recently passed away after a long battle with cancer, The New York Times put together a wonderful article on his legacy. Ebert built an empire and worked feverishly up to his death expanding it. His business decisions and crossover to the digital world lay a ground work for anyone looking to forge new ground in a highly competitive world. Ebert embraced change rather than fighting it. When he lost the use of his voice in 2006 he turned to the digital world to keep his “voice” heard, amassing more than 800,000 twitter followers and developing rogerebert.com – a digital archive of his work. Ebert was a pioneer when it came to technology, social media and marketing of his own brand, always ready to adapt to the latest gadgets and tech available. He was an example to anyone in the digital age who is trying to convert their name into a brand, or more. ~cw4ll

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